bet365 and award-winning gamification specialist LOW6 announced another expansion of their Over/Under free-to-play (F2P) game into the United Kingdom, following strong performance in Canada and multiple U.S. markets and subsequently, Mexico and Brazil.
Designed for fans of the NFL, NBA, MLB, and NHL, the Over/Under game challenges users to select multiple player props in a fast and dynamic format. Customers can opt-in to predict between 3–10 markets per entry — the more picks they combine, the higher the potential prize.
Upon confirmation of entry, players can instantly port their selections via a one-click integration into the bet365 bet slip, creating a bridge between entertainment and wagering.
“It’s great to deliver ‘Over Under’ to our UK customers, in collaboration with our long-term partners LOW6. The growth of sports betting in the US has been remarkable – fans are engaging with their favourite leagues, teams and events like never before, and we’re proud to be part of that momentum,” said Jon Riley, bet365 PR Operations lead.
“That passion for the NFL, NBA, MLB, and NHL has grown globally, and at bet365 we’re delighted to launch such an exciting and entertaining free-to-play game this side of the Atlantic, focusing on the USA’s biggest leagues and most iconic teams.”
“We’re thrilled to see bet365 take Over/Under into another of their key markets.” said Jamie Mitchell, CEO of LOW6. “The feedback from users, as well as the player numbers and underlying player engagement data shows this game has been a perfect fit. To see bet365 now making it available in the UK is testament to the success of the partnership.”
Josh Turk, Chief Strategy Officer at LOW6 added, “Our team has designed a game that is intuitive and easy to play. The simple journey from making your prop picks, through to the bet slip integration is slick and provides a great user experience.
For new customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
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